Privacy Policy

Effective Date: 01/01/2025

Welcome to London Fashion (“Company”, “we”, “our”, “us”). We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.londofashion.com and use our services.

We adhere to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We may collect and process the following categories of personal data:

• Identity Data – Name, username or similar identifier.
• Contact Data – Billing address, delivery address, email address, and phone numbers.
• Financial Data – Payment card details (processed securely via our payment providers).
• Transaction Data – Details about payments to and from you and other details of products/services you have purchased.
• Technical Data – IP address, browser type, time zone setting, device information.
• Profile Data – Your username and password, purchase history, preferences, and feedback.
• Marketing and Communications Data – Your preferences in receiving marketing from us.

We use your data for the following purposes:

• To process and deliver your orders.
• To manage your account and provide customer support.
• To improve our website and customer experience.
• To comply with legal and regulatory obligations.
• To send you updates, offers, and promotional materials (only if you have opted in).

We process your personal data under the following lawful bases:

• Contractual necessity – to fulfil our contract with you.
• Legal obligation – to comply with applicable law.
• Legitimate interests – to improve our services and conduct marketing (where consent is not required).
• Consent – where you have given explicit consent (e.g., for email marketing).

We may share your data with:

• Service providers (e.g. payment processors, delivery services, IT support).
• Professional advisers (e.g. accountants, lawyers).
• Authorities where required by law or to protect our rights.

We never sell your data to third parties.

If we transfer your data outside the UK, we ensure it is protected by appropriate safeguards, such as adequacy decisions or standard contractual clauses approved by the UK ICO.

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.

You have the right to:

• Access your personal data.
• Request correction or deletion.
• Object to or restrict processing.
• Withdraw consent (where applicable).
• Request data portability.

To exercise your rights, contact us at admin@londofashion.co.uk

We use cookies to enhance your browsing experience and analyze site traffic. You can control cookies through your browser settings. For more information, see our Cookie Policy.

We use appropriate technical and organisational measures to protect your personal data against loss, misuse, and unauthorised access.

If you have questions about this policy or your personal data, please contact:

Henry Daniel Ltd
Chiswick Park, W6
Email: admin@londofashion.co.uk
Phone: 0203 585 2561